直播间运营数据报表.xlsx

直播间运营数据报表直播账号账号1双率达标情况商品数运营指标曝光-进入率直播间进入-商品曝光率商品曝光-商品点击率商品点击-成交人数定位办公软件学习已达标6整体平均值31.77%91.04%25.46%22.14%团队成熟期团队（非新号）未达标6今日平均值19.34%92.53%28.72%19.56%定价策略类型作用双率标准辅助40.33%3.74%35.64%40.22%不赚钱或微亏引流品拉流量，作停留曝光点击率>20%点击成交率>20%19.34%92.53%28.72%19.56%利润>10%爆品作停留，冲GMV曝光点击率>12%点击成交率>12%40.33%3.74%35.64%40.22%利润>30%利润品做利润曝光点击率>8%点击成交率>8%-常规品测款根据实际业务情况参考直播间数据转化率指标直播日期商品名称类型直播间曝光人数直播间进入人数商品曝光人数商品点击人数成交人数商品毛利额曝光-进入率直播间进入-商品曝光率商品曝光-商品点击率商品点击-成交人数是否达标
（双率）不得低于20%不低于80%不低于20%不低于10%2024-09-12商品1引流品4264459021778321133488607654021.16%86.81%17.04%6.44%未达标2024-09-12商品2爆品402979625745498717288454630912815.53%87.88%31.44%26.30%达标2024-09-12商品3利润品211556537743129017284492340368625.42%58.19%55.24%28.48%达标2024-09-12商品4常规品41448263279868419682164912367515.27%137.24%11.15%17.03%-2022-07-10商品5引流品108311968327688518513186414352889.40%79.40%24.08%10.07%未达标2022-01-03商品6爆品201785675617975319678397928648833.48%118.05%24.67%20.22%达标2022-06-08商品7利润品34310650463834596649175713704614.71%165.39%7.97%26.43%未达标2022-02-16商品8常规品496919574666027612865443424830411.56%104.89%21.34%34.47%-2022-12-19商品9引流品27658868203738157221361924247324.66%108.23%9.78%50.12%未达标2022-12-01商品10爆品2967478801888658122665985920229.66%100.73%13.84%4.88%未达标2022-05-01商品11利润品446642679477422315493217920264715.21%109.24%20.87%14.06%达标2022-12-11商品12常规品462265957604444517606314527990520.72%46.41%39.61%17.86%-