竞价推广关键词效果数据分析表.xlsx

竞 价 推 广 关 键 词 效 果 数 据 分 析 表数据提供：[技术部] · 汇总制表：[运营部] · 制表日期：[2000-00-00]序号关键词所属账户友盟访问量友盟跳出率商务通访问量商务通对话量商务通咨询率商务通成交量商务通转化率 推广费 成交转化成本01儿童天赋基因检测百度户927 76.70%760 72 9.47%15 20.83%￥ 4,560 ¥ 304.0 02健康体检搜狗户1,569 70.24%1,301 109 8.38%17 15.60%￥ 7,806 ¥ 459.2 03魅力丽人基因检测神马户8,472 74.20%7,051 494 7.01%67 13.56%￥ 42,306 ¥ 631.4 04酒精代谢基因检测百度户909 78.88%780 52 6.67%7 13.46%￥ 4,680 ¥ 668.6 05儿童天赋基因检测去哪里做百度户401 86.03%390 23 5.90%3 13.04%￥ 2,340 ¥ 780.0 06酒精代谢基因检测要多少钱百度户180 78.89%131 16 12.21%2 12.50%￥ 786 ¥ 393.0 07竞价推广关键词7神马户263 85.17%246 17 6.91%2 11.76%￥ 1,476 ¥ 738.0 08竞价推广关键词8搜狗户340 74.71%305 21 6.89%2 9.52%￥ 1,830 ¥ 915.0 09竞价推广关键词9百度户7,898 79.74%8,240 381 4.62%26 6.82%￥ 49,440 ¥ 1,901.5 10竞价推广关键词10百度户543 86.74%480 22 4.58%1 4.55%￥ 2,880 ¥ 2,880.0 11···18竞价某个被恶意点击的关键词百度户30,105 94.69%26,400 61 0.23%5 8.20%￥ 158,400 ¥ 31,680.0