商务英语试题及答案2014春-

2014 春 What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good? In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a company should do to create brand awareness for a new brand? I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. What is important when arranging a business trip abroad? Type of transport Accommodation Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. Do you think that the advertising practices described below are acceptable? Why? Using children in advertisements Using film stars in advertisements Promoting alcohol on TV Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving. 产品比较：Product comparison can highlight the advantages of its own products, but may be caused in the process of comparing the generation of infringement. Which of the following statements do you agree with? Why? People remember advertisements not products. Advertising raises prices. Advertising has a bad influence on children. I think people sometimes remember advertisements but not the product usually if a advertisement is too attractive ,The people who think it may pay more attention to the advertisement rather than the product.But usually,people will also remember the product because there is a high frequency of broadcasting advertisement. Actually advertising will arise the price of product.As we all know,advertising is very expensive,so the advertising increases the cost of the product ,and the product will be sold at a higher price.But on the other hand ,advertising reduces the seeking cost of customers.Customers can easily figure out what they are want to buy and avoid buying a wrong product,so it is difficult to say advertising raises prices absolutely. I think there may be bad influence on children,because some companies in order to promote their sales,they may add some unhealthy factors to advertisement drawing children’s attention.So this may had bad influence on children. What is dress code? How important is personal appearance at work? For example? Think about formal clothing, uniforms, men with earrings and tattoos, etc. Dress cold is how you dress in certain place. For example if you work in the police office ,you need to wear uniform. But if you work is designing something you need to wear casually as you want. I think the personal appearance have great relation to the work. If you work as a accountant ,your personal appearance should be neat and tidy. We usually see some barber with earring in order to show that they are fashion. But if a policeman with earrings we may think that he shouldn’t be a good policeman. It will be amusing that a barber dressed in a uniform. That may also have bad influence on their job. Is free trade always a good thing? Do you think it leads to the creation of jobs, or to unemployment? Should certain industries be protected? If so, which? As everything in the world have two sides,free trade is not the exception. On one hand free trade may makes our product import more easily,meanwhile,the product from the other countries will import to our country more easily.If the product we produced have a competitive advantages ,free trade may leads to creation of jobs. But if we don’t have advantages ,our factories may go to bankrupt, and a lot of people will out of work. In my opinion some industries such as energy industries and military industries should be protected. Because these industries is the economic lifeline of our country. In order to get a good economy order ,we should protect these industries. What are most people’s main personal assets? How can a sole trader get the capital to set up a business? If a private limited company goes bankrupt, do the shareholders lose their personal assets? Why? In our country,personal assets be got through the property of labor or other lawful means. Including: citizens' legal income, savings, articles for daily use, cultural relics, books and materials, trees, animals, and the law allows citizens all production data and other lawful property. Enterprise's capital source can be divided into (raise) and (investment), the two aspects of such as mortgage or a bank loan. If a private limited company goes bankrupt,shareholders shall be jointly and severally liable.when the company’s asset can’t be insolvent, it would use personal assets to repay. You have a shortlist of people for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you do? From the aspects of gender, if discrimination problems, everyone can see the ancient hua mulan, modern sog qing ling, Madame Curie. These great women have made outstanding contributions. We choose the female candidate for the reasons: first, her performance is obvious to all, secondly, she is warm, approachable to people and reward is clear. These qualities are the sales manager should have. If you insist on selecting male candidates, we can let them to make decisions for fair competition What is your opinion of the following strange inventions: The petless leash can mew or bard—depending on whether you want a non-existent cat or dog. Ice cubes that crackle louder according to the strength of your drink have been developed in Japan. The petless leash can mew or bard which satisfies the people who are allergic to cats and dogs.It is very creative. Because people who are allergic love pets, so it can meet their desire. For not allergic people,they can try the invention, but if you want really get the pleasure of pets,you must raise a real animal. The greater the solubility of alcohol, the louder ice cubes crackle .This invention is very interesting. First, in case I don't know the solubility of alcohol, we can understand the alcohol concentration by