电商季度运营规划表.xlsx

电商季度运营规划表Quarterly operation planning营销指标 Marketing indicators指标说明一季度二季度三季度四季度全年目标目标达成率销售额200,000 300,000 500,000 500,000 1,600,000 93.75%日均访客（UV）500 500 500 500 600 83.33%日均浏览（PV）1,000 1,000 1,000 1,000 1,500 66.67%客单价3545405050 85.00%爆品量1010101050 80.00%访客增长率20%40%60%30%30%125.00%访客转化率1.50%3.00%2.70%3.10%4%64.38%费用指标 Costs indicators指标说明一季度二季度三季度四季度全年目标目标达成率直通车成本80,000 100,000 90,000 120,000 500,000 78.00%淘客成本60,000 70,000 65,000 80,000 250,000 110.00%聚划算单品30,000 35,000 40,000 38,000 150,000 95.33%聚划算团购60,000 50,000 70,000 80,000 250,000 104.00%其他推广成本20,000 15,000 18,000 20,000 80,000 91.25%