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日暮月光
上传于：2024-07-17
西南财经大学天府学院
论文题目： Benetton Advertising And The Sleeper Effect
学生姓名： 邓倩
班 级： 消费者行为学选修02班
学 号： 40903802
BURNING ISSUE
Benetton is an Italian fashion brand, it's most controversial advertising is famous and get success. In order to explain the question, a new term called "sleeper effect" in advertising communication should be referenced. The sleeper effect is a term used to describe a particular process of delayed pers