剑桥商务英语词汇1

剑桥商务英语词汇1 Monopolise v.垄断，独占；专卖，专营Sterile adj. 无效果的；无结果的 fruitless Prune v. 修剪树木，精简某事物，remove Undergrowth n. 灌木丛， small bushes Streamline v. 使简化 simplify Fad n. 时尚，短暂的追求 Guru n. 专家，权威，大师 a leading authority Charismatic adj. 有魅力的，有感召力 Status quo 现状 Fall short 缺乏 不足 达不到；不符合 Bog down 陷入困境，停顿 Cut back 修剪，缩减 Fragmentation 部分，片段 Explosion 爆炸 Forge v. 形成 Bespoke adj. 专做订货的 tailor-made; made-to-order Indispensable adj. 必不可少的，必须的 essential Memento n.纪念品，令人回忆的东西 souvenir Cramped adj. 狭窄的 Logistical adj. 后勤的，物流的 Revenue n. 收入，税收 Turnover n. 流通量，营业额 Nib n. 钢笔尖 Technically adv. 专门地 Grovel v. 卑躬屈膝，奴颜婢膝 crawl Far-flung 广布的， 广泛的，蔓延的 widespread Shop-floor 生产区，车间 工厂 factory; plant Press machine 压床 Realize one’s ambition 固定搭配 实现某人的抱负 Do justice to sb. 发挥自己的能力，公平地对待某人 Take advantage of 利用 Owe it to oneself 固定搭配 认为自己有责任 Trait n. 特征 feature Aspiration n. 强烈的愿望，志向，抱负 Prospective adj. 预期的；未来的；可能的 Microscope n. 显微镜 Headhunter n. 猎头 Visibility n. 可见性；明显性 Rather than 而不是 See sth./sb. As 把某物、某人看做 Over the past/last few years 固定搭配 过去、最近的几年里，现在完成时 Cost of 成本，费用，价值 Come into/under consideration 考虑到，顾及到 Peripheral n. 外围设备，周边设备 Specification n. 规则，规范 Smudge v. 把弄脏 Supersonic adj. 超音速的，超声速的 Output n. 产量；输出 Sale up 售完 Take a chance 抓住机会 冒险 Ponder v. 沉思，考虑，琢磨 Deposit n. 存款；定金 Wholesaler n. 批发商 margin n. 差额；利润 lease n 租约 renting contract net profit 净利润 remain/stay/maintain increase/rise on the other hand 另一方面 be likely to fluctuate 可能出现波动it was concluded that 得出的结论是 prefer.. to… 喜欢。。不喜欢。。 contribute to … 导致，促成。。 not offer any variety 没有变化 on behalf of .. 代表 be aware of .. 知道 knowledge 不可数 receive an offer a wide range of 大量的 give us a chance to 给我们提供。。的机会 the way to solve the problem can be..能解决问题的方法是。。 get the company into the black 是公司走出赤字，有盈余 achieve that breakthrough 开拓新市场 liability n. 债务 call in 要求支付 stave off 避开，延迟 into the black 能够有盈余 the receiving end 消费者，买家 Internet business= e-commerce 电子商务 Prospectus n. 章程，简章，简介 Admin abbr. 行政管理 Plump v. 有信心地选择，投票赞成 Statute n. 法令，法规，章程，条例 Taken as a whole 总体来说，总体来看 Down the road 在将来，今后（非正式） Dilute v 消弱，使降低效果 Replicate v. 复制，重复 Trawl v. 用拖网捕鱼，搜罗 Copious adj. 丰富的 Get out on a limb 担风险 营销： 广告标语对推广品牌和产品的重要性 信息管理：告知员工公司政策和计划的重要性 采购：如何与所有供应商建立并保持良好的关系 Marketing: the importance of advertising slogans in promoting a brand or product In my opinion, advertising slogans is of great importance in promoting a brand or product. First, good advertising slogans can impress people deeply and even persuade customers to purchase the relevant products. Second. Some advertising slogans are remembered as classics even after many years, which contribute a lot to the promotion of their companies’ image. Consequently, the companies’ brands and products benefit a lot from the popularity of the advertising slogans. _what can be defined as good advertising slogans? It’s hard to say, but good advertising slogans should be brief and clear, and easy to be remembered; they can impress people deeply and even persuade customers to purchase the relevant products. B. Information management: the importance of keeping staff informed about company policies and plans It’s very important to keep staff informed about company policies and plans. First, this helps staff to know the goals of their companies, so they can harmonize their personal goals with those of their companies. Second, the knowledge of company policies and plans can help staff understand why and how they should do something. Third, such information will enable the staff to know the good prospects of their companies and get motivated. _How to keep staff informed about company policies and plans? It can be done by various means. A company can use its website to make public announcement of any change. Meetings can also be held to achieve this. Then notices of posters can be put up to inform the staff of any new rules and regulations. Purchasing: how to achieve and maintain