我国家电企业社会责任践行问题研究.doc

我国家电企业社会责任践行问题研究 【中文摘要】企业社会责任是当今社会发展对企业的必然要求,我国企业社会责任履行刻不容缓,本文通过分析企业社会责任性质和内容,从利益相关者的角度出发,运用文献研究法对企业社会责任的内涵与分类进行了梳理,在前人研究基础上,提出企业社会责任的评价体系,对企业社会责任实现模型的构建与实施流程进行了研究。通过建立的企业社会责任评价模型,对我国家电企业社会责任现状进行调查,采用内容分析法,针对模型中的每一个维度的社会责任表现,对我国本土家电企业和外资家电企业的社会责任实践行为进行统计分析,通过比较研究的方法研究我国家电企业社会责任履行现状,总结其中的不足和缺失现状,分析其产生的原因。结合体系和现状分析,构建我国家电企业实施社会责任的实现模型,总结家电企业实施企业社会责任的现实背景,影响因素和保障条件。针对我国家电企业的社会责任履行现状和原因,提出企业社会责任实践策略。对于政府,家电企业应该履行好合法经营和照章纳税两项责任；对于员工,家电企业需要加强人力资本开发和人本关怀；对于消费者,从4P的角度出发,提出具体的策略方法；对于社区,家电企业目前需要符合企业自身情况来开展社会责任活动,而不是盲目地捐赠；对于环境,企业要从价值链的实现过程中,将环保的理念融入进去。 【英文摘要】Corporate social responsibility becomes a necessary of enterprises to meet our society development. China Companies couldn’t wait to fulfill corporate social responsibility. By analyzing the conception and nature of CSR in the way of literature research, in the view of stakeholders’ theory, this study generalized what CSR means and what CSR include. Based on our country’s and foreign research, considering this study’s signification, this research rebuilt the evaluation system of CSR, researched how to construct the mode of fulfilling CSR, and analyzed how to put it into practice.Through the establishment of evaluation model of corporate social responsibility, this study researched on the CSR implement status of our electrical appliance companies, using content analysis, for each dimensions of CSR behavior performance, counted the CSR behavior of China local and foreign electrical appliance enterprises, researching the status of CSR implement status of China local electrical appliance enterprises by comparing to the foreign enterprises’ behaviors, summarize the current deficiencies, analyzing the causes.Combined the rebuilt system and the status of CSR implement behavior, this study built the electrical appliance companies’implementation model of CSR, summed the realistic background, influence factors and ensure conditions to practice CSR for electrical appliance enterprises, and proposed CSR practice strategies according to the CSR implement status and causes. To the government, household electrical enterprises should fulfill their legitimate business and pay taxes as the two responsibilities; for the employees, electronics companies need to strengthen human capital development and human care; for consumers, from the 4P’s point of view, put forward specific strategies; for the community, electronics companies need to comply with the current situation to carry out their own social responsibility activities, rather than blindly donations; for the environment, companies should put the conception of protection into the process of the value chain. 【关键词】企业社会责任 利益相关者 社会责任评价体系 【英文关键词】CSR Stakeholder theory CSR Evaluation System 【备注】索购全文在线加我


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